Andrew McGill, The Atlantic – September 14, 2016
Remember “Soccer Moms?” They were all the rage in 1996, representing the slender slice of the suburban electorate Bill Clinton supposedly needed to win over to keep the presidency. Like the Macarena, the Soccer Mom turns 20 this year, but she doesn’t have the clout she once did. Now popular is the “White Working Class,” a catch-all label for a group of voters whose fears and anxieties have defined the 2016 campaign, or at least dominated media coverage.