Category: Analysis

2016 Outlook: When and Where Will Gender Matter?

Nearly all voters say they are open to a woman president and two-thirds say America is ready for a woman president, but most voters tell pollsters that gender will not play a significant role in how they cast their vote. Of course a candidate’s gender will play a role on some level, whether voters are aware of it or not. However, party is far more important than gender as a vote determinant. Even within their party, women voters do not necessarily line up behind the female candidate.
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