Clare Malone, FiveThirtyEight – August 25, 2016
Enter Kellyanne Conway, who Trump hired as his campaign manager last week. Conway, a longtime GOP pollster, owns her own firm, “the polling company, inc./WomanTrend,” and if you couldn’t guess it from the name, she’s made a career in no small part by providing advice to politicians and marketers about what women want (a question Mel Gibson never definitively answered). Conway even wrote a book, “What Women Really Want,” with Democratic pollster Celinda Lake, and when she joined the campaign last month as an adviser, The Washington Post wrote a story about her, headlined “Inside Donald Trump’s Strategy to Win Back Women.”
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