Tag: Campaign Advertisements

Which Ad Portraying Donald Trump as a Misogynist Was More Effective?

Nick Corasaniti, New York Times – May 17, 2016

A stark white background. Unfamiliar faces. Now-familiar phrases reducing women to their body parts. Priorities USA, the Democratic “super PAC” supporting Hillary Clinton’s presidential campaign, is kicking off its advertising for the general election on Wednesday with a new ad, titled “Speak,” that usesDonald J. Trump’s own statements against him to depict him as a misogynist and unworthy of the White House. It is strikingly similar to a commercial broadcast in March by Our Principles PAC, a Republican group that sought unsuccessfully to derail Mr. Trump’s march toward the party’s nomination.

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Clinton Allies Rip Trump’s Remarks on Women in New Ad

Mark Hensch, The Hill – May 10, 2016

A super-PAC aligned with Hillary Clinton is slamming Donald Trump’s past remarks on women in a new ad. Correct the Record released the clip on Monday, highlighting the presumptive GOP presidential nominee’s own words.

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Clinton allies hang Trump with his own comments about women

Nolan McCaskill, Politico – May 10, 2016

Hillary Clinton’s allies, seeking to drive up Donald Trump’s already sky-high negative ratings among women, unveiled a tough new ad hitting the presumptive GOP nominee with his own comments. The 72-second spot released on Monday by Correct The Record, a pro-Clinton super PAC, begins with Trump remarking “that nobody respects women more than Donald Trump.”

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‘She Ate Like a Pig’: Arkansas Senate Candidate Uses Trump’s Remarks About Women Against Opponent

Katie Zezima, Washington Post – May 2, 2016

The ad for Democrat Conner Eldridge, titled “Harassment,” opens with the word splashed as it would appear in a dictionary, then cuts to clips of Trump speaking about women. “She ate like a pig,” Trump said in one clip. “I’d look her in that fat, ugly face of hers,” he said in another. The ad then defines harassment and cuts to more of Trump’s past comments.

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“Women, You Have to Treat ’em Like Shit”: a New Ad Turns Trump’s Quotes Against Him

Jeff Stein, Vox – March 14, 2016

A new Super PAC ad suggests how Donald Trump’s history of sexist insults can be thrown back in his face — perhaps previewing how Hillary Clinton would go after Trump in a general election.

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Men’s Voices Dominate Political Ads, But Voters Listen to Women

Rachel Ehrenberg, Science Direct – February 26, 2016

The analysis of political ads from the 2012 and 2010 U.S. Congressional elections, published last year in Political Communication, revealed that the choice of narrator in campaign ads indeed reflect gender stereotypes associated with various issues. (Shocker, I know.) The research also revealed that while a female narrator voiceover is perceived as more credible in certain contexts, campaigns ads overwhelmingly use male voiceovers to convey their message.

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The Difference of Men and Women Voice Overs in Political Ads

Rana King, Voice Over Herald – January 29, 2016

In a study published in Political Communication in 2015 – In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising, the researchers, led by Patricia Strach of the University at Albany used comprehensive database of more than 7,000 ads aired during the US elections in 2010 and 2012, and audience and voters profile to investigate how the gender used in the voice over in political ads influences choices.

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Clinton Ad Touts her Advocacy for Children

Nick Gass, Politico – January 26, 2016

In a new ad set to air in the week leading up to Monday’s Iowa caucus, Hillary Clinton’s campaign made the case for its candidate with a series of archival footage showing the candidate touting her advocacy for children and families throughout the course of her five decades in public life.

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Fiorina Super-PAC Launches $1 million Ad Buy Targeting NH Voters

Lisa Hagen, The Hill – December 4, 2015

The super-PAC backing Carly Fiorina’s presidential bid is running a new ad touting former Hewlett-Packard CEO as a political outsider. CARLY for America, the super-PAC that cannot legally coordinate with Fiorina’s presidential campaign, launched a $1 million TV and radio ad campaign in New Hampshire and Boston that will run the ads for a week starting Friday. The TV buy, which is the first major one for the super-PAC, is nearly $850,000 and the radio buy costs more than $177,000.

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Ted Cruz Coaching His Family Through a Campaign Ad Is Awkward as Hell

Brian McManus, Vice – December 3, 2015

By law, super PAC’s aren’t allowed to coordinate with the political campaigns that they support. The law has produced a number of absurdities in the campaign finance system, one of which is the campaign practice of quietly uploading raw footage of the candidate onto public sites like YouTube, so super PACs can legally use the material in their own ads. The hope, of course, is that no one will notice the videos. But CNN’s Chris Moody did, stumbling on hours raw footage from a Ted Cruz campaign ad shoot.

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