Nick Corasaniti, New York Times – November 5, 2016
The final week of the 2016 presidential race has seen a blitz of television ads in swing states, with more than $86 million in airtime reserved by the campaigns and their allies. Both campaigns are airing ads devoted to winning over women.
Priorities USA, Hillary Clinton’s top-dollar super PAC, will begin airing an ad that it hopes will compel women to ask themselves how Donald Trump make them feel. Set to Carole King’s “Natural Woman” — and sung by King’s daughter Louise Goffin — the super PAC has produced an ad that features shots of both unknown and famous women, including Eleanor Roosevelt, Rosa Parks, Sally Ride and Clinton, over the song. The ad, though, takes a turn near the end and closes with some of Trump’s more offensive words about women set on top of King’s song.
Cathleen Decker, Los Angeles Times – October 28, 2016
In the closing stretch of the presidential race, Hillary Clinton is trying to harness women’s anger over Donald Trump’s behavior into a surge of support for her and other female candidates.It’s an effort that harks back to Democratic victories that stemmed from similar controversy a quarter-century ago, in an election that became known as the “Year of the Woman.”
Female staffers at the Democratic Congressional Campaign Committee are going after House GOP candidates for following in Donald Trump’s footsteps and airing sexist ads against Democratic women running for office. Some Republicans in down-ballot races are airing “sexist attacks that use fat-shaming and name-calling in transparently gendered attempts to tarnish a highly qualified female Democratic candidate,” write Meredith Kelly, Stephanie Nielsen, Christie Stephenson, Barb Solish and Sacha Haworth ― the women in the DCCC’s communications shop ― in a new memo shared with The Huffington Post on Thursday.
As the Trump train hums steadily along, the one family member who stood even the slightest chance of appearing normal has fallen prey to Trumpian antics again. In a campaign video for Trump’s alleged plan for paid maternity leave (not paid family leave, mind you), daughter Ivanka begins by asserting, “The most important job any woman can have is being a mother.”
Ivanka Trump stars in her first campaign ad for her father as the campaign fights to gain support among women. “The most important job any woman can have is being a mother. And it shouldn’t mean taking a pay cut,” she says as the video shows mothers playing with their children.
A new television ad from Hillary Clinton features some of Donald Trump’s degrading descriptions of women — spoken in his own words — as a series of girls around the age of puberty are shown looking self-consciously at themselves in the mirror. The 30-second spot, airing in several battleground states, concludes with a question on the screen: “Is this the president we want for our daughters?”
Priorities USA, pro-Hillary Clinton super PAC, has been relentlessly exposing Donald Trump’s issue with women voters – and its newest ad campaign is no different. The super PAC released two 15-second ads showing clips of fathers and mothers with their children as audio of Trump’s controversial statements play in the background.
As the horrors of the shootings in Orlando continue to dominate the presidential race, the Clinton campaign is beginning its advertising campaign for the general election on Thursday morning with new ads offering an optimistic message. Themes of togetherness, unity and family dominate Mrs. Clinton’s ads, part of an eight-figure, six-week initial buy, with a particular emphasis on her record of working for families and children.
The effort must be all consuming. Now that Donald Trump is the last man standing in the Republican presidential race, Democrats are searching for the best way to convince voters he should never be allowed to set foot in the White House. Hillary Clinton and her allies seem to believe that using his own words against him will prove effective. The question is, Why would that work now when it hasn’t worked so far?