Facebook Chatter About Trump/Pence is Now 60% Women

Paul Singer, USA Today – October 25, 2016

If you have been talking about Donald Trump or Mike Pence on Facebook this month, odds are you are a woman. USA TODAY’s Facebook Barometer revealed last week that Trump is generating record amounts of traffic on Facebook. But a deeper dive into the data this week reveals that 60% of the conversation about him this month has been generated by women — a higher percentage than Hillary Clinton and a higher percentage than any other candidate this year.

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