Paul Singer, USA Today – October 25, 2016
If you have been talking about Donald Trump or Mike Pence on Facebook this month, odds are you are a woman. USA TODAY’s Facebook Barometer revealed last week that Trump is generating record amounts of traffic on Facebook. But a deeper dive into the data this week reveals that 60% of the conversation about him this month has been generated by women — a higher percentage than Hillary Clinton and a higher percentage than any other candidate this year.