Katie Glueck, Politico – April 5, 2016
Seizing on the pile-up of Trump’s putdowns, Cruz has made a direct and concerted appeal to female voters, whose response has helped propel the Texas senator to a double-digit lead in the state ahead of Tuesday’s primary. He’s looking to parlay that expected success into future wins and, ultimately, to make the case that Trump’s unpopularity among women makes him unelectable in the general election.