Margaret Talev, Bloomberg Politics – June 3, 2016
Hillary Clinton’s run for the White House will be a test case of whether playing the “woman card” is a winning hand. Clinton has reversed course from 2008 and embraced her gender in running to become the first female U.S. president. It’s an appeal to voters who’ll make up half the electorate in November, and a way to soften a sharp-edged image built over a quarter-century in public life.